I am not really fanatical about keeping my bike in mint condition. It's not that I don't care about the stuff I own, it's more that if I use something a lot, I expect that it is going to show signs of use. Also, I don't want to obsess over every little thing and that is why in the initial post to Globe about why I would be a good recipient for their Globe Experience Project, I stated that the first thing I would do if awarded a bike is scratch it.
I noticed recently that after only a few weeks of riding, more scratching has occurred through normal use. In this case, the brake and gear cables are rubbing away the paint on the front of the bike. Take a look:
This does not bother me at all, if however you have a new bike and want to avoid such wear a see a rather simple hack - just take some clear packaging tape and put it on your frame. Do you have issues with cable rub? If so, how have you dealt with it?