I am not really fanatical about keeping my bike in mint condition. It's not that I don't care about the stuff I own, it's more that if I use something a lot, I expect that it is going to show signs of use. Also, I don't want to obsess over every little thing and that is why in the initial post to Globe about why I would be a good recipient for their Globe Experience Project, I stated that the first thing I would do if awarded a bike is scratch it.
I noticed recently that after only a few weeks of riding, more scratching has occurred through normal use. In this case, the brake and gear cables are rubbing away the paint on the front of the bike. Take a look:
This does not bother me at all, if however you have a new bike and want to avoid such wear a see a rather simple hack - just take some clear packaging tape and put it on your frame. Do you have issues with cable rub? If so, how have you dealt with it?

What I do on my bikes is take a glueless patch kit and apply a patch to the head tube where the cable is rubbing. If you have a dark bike its not even noticeable and even with a light colored frame(in my case I have a white frame) it doesn't look out of place. Give it a shot.
Posted by: Ben | 11/30/2012 at 12:59 AM
http://www.universalcycles.com/shopping/product_details.php?id=4384
These work really well, there are also rubber frame protectors that slide on the cable, but dont really stop the frame protector from damaging the finish of the frame.
Posted by: john | 11/30/2012 at 01:30 AM
Most manufacturers put frame protecting pads in the box when the bike is shipped unassembled. Unfortunately, whoever assembled yours didn't put them on.
Posted by: Travis | 11/30/2012 at 10:14 PM
i found see thru electrical tape at my local dept. store, works great for these kind of things. i dont mind scratches either, but i also dont mind spending 30 seconds to prevent ones i know i can prevent...
if i have a new frameset that i am building up, ill use the see thru electrical tape for places like where the front deraileur clamps on, or top tube cable guide clamps, or clamp on down tube shifters/cable stops.
Posted by: Dan | 12/04/2012 at 02:09 PM
Sheldon Brown wrote an article that pretty much solved the issue for me, though the loop side velcro strips I placed on the frame in the rub zone years ago remain to this day.
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"Criss-Cross" Cables
Most bicycles with handlebar-mounted shifters run the rear cable on the right, the front on the left. This causes some awkwardness in routing the length of housing from the shift lever to the frame stops. Due to the need to allow these housings to be long enough to permit the bars to be turned all the way back and forth, the housings often wind up making a reverse bend--for instance, the rear will go from the shifter, which is on the right, swing forward and cross over past the centerline of the bicycle, then back over to the right side of the headtube, before heading down the down tube. These extra bends increase friction, and the fairly forcible contact between the housing and the side of the headtube can damage the finish.
A neat solution to this is to run the cables "criss-cross" style: The rear runs from the lever, (on the right) around the headtube, and to the cable stop on the left side of the downtube! The front cable crosses over similarly from the left side of the handlebar to the right side of the down tube.
The bare cables then cross one another under the middle of the downtube, making an "X". The cables may touch where they cross, but they will do so very lightly, since they are both straight...the tiny bit of friction at this crossing is more than offset by the reduction in friction in the smoother-flowing cable housings.
This technique does not work with over-the-bottom-bracket cable routing, but is doable with most newer bikes that have under-the-bottom-bracket cable routing and cable stops mounted toward the bottom side of the down tube.
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Posted by: Raiyn | 12/09/2012 at 07:09 PM