How companies come up with names for products has always bewildered me . The names either seem to be incredibly arcane or seemingly meaningless number and letter code combinations. It's like a few people in a cubicle somewhere get it, but that's about all. I'm sure my R900 Cannondale makes sense to those who manufactured the bike, but it means nothing to me. Or the headphones I am listening to as I type this - CX 300II (Sennheiser).
One company that nailed it in my eyes is Apple. The whole "i" series is pretty genius if you ask me. Apple seems bullet proof on the name front because the iPad name was panned when it was revealed but now the things are selling like crazy and I have not heard an iPad name joke since . . . I can't remember when.
I started thinking about this topic when I passed a bike rack the other day and saw the bike above. "Tourist?" If that were my bike the first thing I would have done would have been to wrap an old inner tube around the top tube. I did not even notice the name of the bike in the background until I was typing out this entry. Now "Epic" is a name I would leave uncovered for sure.
If readers have thoughts about bike names, good or bad, feel free to comment.