New York is synonymous with fashion and while running an errand through the fashion district I noticed this sign. I got lucky with the person riding in the bike lane to match.
It is nice to see fashion people jump on the bicycle bandwagon for fashion week. Last year DKNY littered NYC with orange bikes for fashion week in an attempt to get attention but this year others seem to have put out a better idea. From the Web site tourdefashion.com comes the following description of the program:
During New York City’s Fashion Week 2011, one of the hottest designer accessories won’t be a handbag or stiletto. Instead, fashionistas will have the opportunity to borrow one of the 30 bicycles designed by fashion royalty including Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Prabal Gurung, Elie Tahari and others.
Let's just hope this does not spawn an army of three-speed terrors.