The drink comes in three flavors; Hoptown, Dark and Tanned and Bittersweet. It uses locally grown ingredients from organically certified farms. Awesome Sauce!® harnesses the natural restorative powers of barley malt, hops and the uniquely flavored water of Centralia Pennsylvania. It is lightly carbonated, deep amber in color and contains trace amounts of alcohol.
“Our biggest challenge is keeping costs down” exclaims Giles Kensington, Main Line Cycles Chief Drink Engineer. “At this stage the economy of scale really works against us. That is why we are looking for a regional distributor. All are certainly welcome to come by the store and try out any free samples we may still have, but only having one outlet for now keeps costs on the high side.”
Rather than simply hoping for business growth, beginning Friday, April 1st Main Line Cycles will launch an aggressive marketing campaign to promote Awesome Sauce!®. They will sponsor their own race team under the Awesome Sauce!® moniker. In addition, Main Line Cycles will hold a farmland or zoo style adventure race in the near future.
“We feel that we have all the ingredients, we have the formula and we have the potential to rival any other beer product out there” Kensington continued “I mean, it’s not a beer. It’s an energy drink” he stammered to correct himself.
To keep up to date on Awesome Sauce!® be sure to “Like” Main Line Cycles on Facebook at Facebook.com/GoMainLineCycles or follow them on twitter @mainlinecycles. For press inquiries email [email protected].