Occasionally Bike Hacks is contacted regarding promotional opportunities/events. We are happy to promote cycling related activities and products, and camping and cycling are a great combination.
Parker contacted us and asked if we would help to promote an event featuring products from Alite and Outlier. I wear tested an Outlier shirt in the past and still wear it every week - Merino wool is my favorite fabric ever now. Discovering Merino wool nearly matched the ecstasy I felt when I discovered boxer briefs.
I had never heard of Alite before, they are described as follows by Parker:
Alite is a cool & quirky camping/outdoor company that makes really well designed and 'hip' (and inexpensive) camping gear for the non-extreme outdoor type. The person who just likes to chill in the wilderness, not the person scaling Mt Everest! Perfect for the city guy or gal in the woods.
Here is an example of their sexy hotness sleeping bag (definitely not your grandmother's camping company) which allows you to zip as many of them to together as you like:
So, here is the announcement for the event taking place in New York City tomorrow. It is unlikely that I will be able to make it but if someone goes we'd love to post a write up. So if you go, take some pics and write some stuff up to share with everyone.
City Dwellers! Enter the Urban Forest Rest Stop--Relax, Enjoy a
Cocktail, Pitch a Tent and Slip Inside the Sexy Hotness!!
THURSDAY, JUNE 24th, 6 pm - 9 pm, Opening Party for Alite Designs' NYC Pop-Up Store at Eastern Mountain Sports in SoHo.
Help us welcome the quirky SF-based camping company, Alite Designs, to NYC! Presenting Alite's 2010 product launch and introducing bi-coastal collaborations with OUTLIER and SWAYSPACE. Experience a friendly, nostalgic woods environment created by artists Cathy Begien and Jocelyn Davis. Slip inside Alite's Sexy Hotness to discover the romance of an evening under the stars and reignite a passion for the outdoors.
...Product Giveaways, Cocktails, Scavenger Hunt, Campfire Shenanigans, Sexy Hotness...
Beach bound bikers! Don't miss this opportunity to get your very own limited edition Alite + Outlier Bike to the Beach Bag.
Novice Campers, Have No Fear! 100 FIrst-Edition Survival Guide Posters & Reference Manual giveaways designed by SWAYSPACE.
THURSDAY, JUNE 24, 6 pm - 9 pm
Eastern Mountain Sports, SoHo
530 Broadway @ Spring
Alite's mission: to design products that make going outside with your friends simple and fun.