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That's actually rather good. The only downside to it is the fact that it furthers the perception of cycling as "too dangerous".


Yep, that will never get anyone to ride a bike - you'll be killed out there. Better to stay in your safe car.

People think I'm crazy to ride my bike to work. This doesn't help.


genius!!! brilliant!! why total your car when you can total your body? if my wife saw that commercial, she'd never let me get on my bike again without a fight.

Ron Ablang

This commercial shows it to be way worse for the cyclist than the car that hits the cyclist.

Stephen Schaunt

I think drivers these days should be more cautious as accidents still occur on the road. Having them attend a seminar on driving would help them build up the necessary precautions they need to stay off accidents.

Marlin Sayle

Cyclists just like drivers need to follow safety laws such as wearing helmets, shoulder and knee pads to avoid accidents. This video is an eye opener to all bicycle owners out there.

New Bikes

Accident counts are increasing day by day. I think it is really a great idea to campaign safety measures. It will surely be very helpful in decreasing accident counts.

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