I was stunned this past weekend when I saw a television commercial that focused on safety for cyclists on a few different New York City broadcast channels. The vast majority of the time automobile commercials dominate television advertising and show cars performing feats that you hope you would never see on a public road.
You know, tires smoking, cars sliding across lanes of traffic, speedometers and tachometers screaming toward the red line. Most car ads shamelessly promote reckless driving and in small font in the corner of the screen put up something like "Professional driver on closed course." Like this stupid Lexus commercial.
Perhaps the producers of car commercials should read the following from Car-Accidents.com before filming their next commercial:
Car Crash Stats: There were nearly 6,420,000 auto accidents in the United States in 2005. The financial cost of these crashes is more than 230 Billion dollars. 2.9 million people were injured and 42,636 people killed. About 115 people die every day in vehicle crashes in the United States -- one death every 13 minutes.
Anyway, I was really impressed that a commercial focused on promoting safety for cyclists made the rotation in the largest U.S. media market. The commercial was sponsored by the NYC Bicycle Safety Coalition and is a part of their LOOK campaign.